The promotion of the tourist destination includes its advertising which is realised pursuant to the agreement signed with the Tourist Board of the Primorje – Gorski Kotar County with the aim of advertising the City of Rijeka in promotional campaigns of the low-cost carrier Ryanair.

Within this activity funds are set aside for a donation to the Tourist Board of the City of Rijeka for its programme of specific-purpose investment of funds collected on behalf of the tourist tax in further activities aimed at improving the tourist offer of the city of Rijeka.