The ambassadors of Tić are pupils attending elementary schools in Rijeka who, through participation in educational activities of the Child Home Tić (debates, quizzes, discussions, creating placards etc.) and owing to their activity in schools, contribute to the creation of a culture of non-violence. Their role is to promote, in accordance with their age and possibilities, children’s rights and obligations, to remind their school peers and the general public that the problem of child abuse and neglect exists and that we must not remain silent about it.